This Shopify campaign focused on the platform’s ease of use. The World’s best-converting checkout has amounted to billions in sales for business owners. The campaign mixed practical camera effects and editing tricks to create a dynamic hero video and a black Friday version of the spot.
Role: Lead Editor
CREDITS:
Production Company: Lucky Together
Director: Sally Tran
AD Darcy Thompson
Casting: Mikey Cao
Storyboard Artist: Collette Bassett
Graphic designer: James McMillan
Producer: Ditte Ravnild
Production Managers: Yuki Ledbetter and Varya Rootwood
PA, Driver: Aubrey Resto
DP: John Zeng
First AC: Matt Lacono
Gaffer: Joshua Sturm
Key Grip: Keisuke "Suki" Nojima
Swing: Hana Kim
DIT: Gabriel Freed
Production Designer: Kit Sheridan
Art director: Stephanie Berumen
Key Art PA: Leda Seda
Art PA: Mark Hayes
Stylist: Gabe Bass
HMU: Ebone Alloway
Talent: Maalik Shakoor
VO Talent: Dee Smith
Post Producers: Ditte Ravnild and Jennifer Vance
Lead Editor: Danilo Lima
Junior Editor: Théo Michel
Graphics & Animation Jimmy McMillan and Lacy Travers
Grade: Ayumi Ashley
Color House: Rare Medium
Sound: Little Bear Audio